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ETHA LIFE

Strategic Proposal

The Dosha Discovery Engine

Building an intelligent conversational experience that deeply profiles your users, validates their needs, and connects them to their perfect Etha ecosystem.


Timeline
6 Weeks
Investment
€12,000

Executive Summary

We aren't just building a standard quiz; we are building a conversational mirror. When a user engages with this tool, they shouldn't feel "processed"—they should feel understood.

By creating a deep branching logic, we will capture granular data to build an Advanced User Profile. This ensures that whether they are routed to the Shop or the future Academy, the experience is hyper-personalized.


The "Aha" Moment

The goal is for every user to finish and say: "This is exactly me. I need to share this."

THE DOSHA OUTCOME

Deep segmentation for future retargeting.

VATA
Air/Ether
PITTA
Fire/Water
KAPHA
Earth/Water
Feeds the Custom LMS & Shop Retargeting

The Strategy

To achieve that "Magic Feeling," we combine rigorous backend engineering with high-empathy copywriting.

Logic & "The Brain"

Node Graph Logic: A custom React build that allows for non-linear conversations, adapting questions based on previous answers.

Advanced DB: We aren't just collecting emails. We are storing pain points and desires in a SQL database to power the future Learning Management System (LMS).

"Micro-Closing" Copy

The "In-Betweens": We don't just ask questions. We use transitional screens to validate users with social proof (e.g., "34% of Etha users also struggle with sleep...").

Notebook LM: We use your internal data to train our copy, ensuring the tone is 100% Etha "Playful Authority."

Project Roadmap

Sequenced for clarity and precision.

1

Immersion

  • Notebook LM Study
  • Brand Voice Sync
  • Map the Flow Graph
2

Skeleton

  • Tech Architecture
  • SQL DB Setup
  • Functional Logic
3

Persuasion

  • Question Scripting
  • "Micro-closers"
  • Results Page Copy
4

UI Magic

  • High-fi Design
  • Animations
  • Mobile Polish
5

Launch

  • End-to-End Test
  • Pixel/Data Sync
  • Go Live

Turnkey Execution

A comprehensive partnership. No hourly billing, just a fixed project fee.

WHAT IS INCLUDED

  • Full Technical Build: Custom React Node Graph, Animations, and SQL Database.
  • Strategic Copywriting: Brand immersion via Notebook LM and "Micro-closing" scripts.
  • IP Ownership: You own the code, the data, and the logic. No platform lock-in.
  • Ecosystem Integration: Seamless connection to your current marketing tools.
  • 6-Week Sprint: Guaranteed delivery for early January launch.

Total Project Investment

€12,000

One-time fixed fee.

Valid for 14 days from proposal date.